Rich Silverstein: Advertising through an Editorial Lens
Join us for the next installment of Articles & Anecdotes, an event series hosted by the Heath Newsstand: Smart, interesting people, talking passionately about their passion for print. Seems a good reason to come together, listen, learn, share. We hope you’ll be there.
Rich, a quirky, passionate, creative takes us on a journey through his work — from graphic designer to agency leader — from the days of print and television to the digital age of today.
You see, Silverstein sees the ad world through an editorial lens, as he never intended to work in, let alone start an agency 35 years ago. Having gone to Parsons School of Design, he hoped to be a graphic designer for editorial magazines — working with renaissance man Dick Hess, Rolling Stone, and finally San Francisco magazine — until he stumbled into advertising.
Turns out, having no ad training served him quite well, as he has always approached what could be a soulless trade as a work of art — “Advertising is simply storytelling, graphic design, and good writing.”
This lively evening pairs father and daughter as speaker and moderator — Rich Silverstein in conversation with his daughter Simone Silverstein, who just so happens to be Heath’s Editorial Director — on the art of storytelling.
A special "MAD Monday" talk and light dinner to celebrate the launch of MAD's new book You and I Eat the Same, as part of their Dispatches series.
Thursday, November 8th, 6-8pm
The Newsstand welcomes the team from Umber Magazine for a deeper discussion of one of the articles from their most recent issue, focused on relationships. We'll look at VR technology and explore the relationship between technology and art, reality and digital perception, plus how new technologies can be used to enhance the creative process.
Thursday, December 13th, 6-8pm
Fanny Singer, of Permanent Collection, and Andrew Romano discuss passion projects, and how their personal interests have helped drive their professional pursuits, blurring the line between work and play. Both of their journeys have meandered through the world of print, via Andrew's recently published The Walker House and Permanent Collection's annual journal, Works on Paper.
Join George McCalman at the newsstand as he takes us behind the scenes of his monthly SF Chronicle column, Observed. A meditation on beauty in the ordinary, the column is a collection of everyday moments that George observes and then beautifully writes, illustrates, and designs into the full page feature. He’ll discuss where the idea for the column came from, how each month’s comes together, and how the project has redefined the rest of the work coming out of his studio.
The California Sunday Magazine invites you to learn about how an issue comes together and to celebrate the release of the June issue, with Jackie Bates, Photography Director & Leo Jung, Creative Director.
6–7pm Editorial talk, including light bites from Tartine and wine 7–8pm Launch party, free and open to the public